1330 S Santa Fe Ave, Suite 102
Los Angeles, CA 90021
By appointment only.
Miss Cowboy Club
Ella Kernkamp and Lacey Szczepanik built Miss Cowboy Club around something most brands cannot manufacture — genuine community. Horses, the ranch lifestyle, the grounding presence of being outside with animals and space and time. Their audience does not just buy the brand. They belong to it. And the clothing Essentials Made produces for them has to reflect that authenticity in every stitch.
We have been producing Miss Cowboy Club's core garment-dyed essentials for over a year — women's 100% cotton rib tees and hoodies made in Los Angeles, built for real life on and off the ranch.
The Brand — A Community Built Around Horses and Real Life
Miss Cowboy Club is not a trend brand. It is a community brand — and the distinction matters for everything from how they release product to how their audience responds to it. Ella and Lacey do not follow a four-season fashion calendar. They release when the community is ready, when an idea feels right, when a story calls for something new. That creator-first model is what gives the brand its authenticity — and what makes the production relationship with Essentials Made work the way it does.
The western aesthetic the brand is built on is specific and demanding. A garment-dyed navy hoodie with the Miss Cowboy Club logo has to feel like it belongs in that world — substantial enough for a morning at the barn, clean enough for everything after. The color needs that lived-in depth that only genuine garment dyeing produces. The fit needs to be right for how their audience actually wears it — oversized, relaxed, comfortable in a saddle and on a city street.
"A brand rooted in real life — barns, arenas, long drives, and time spent outside. The clothing is built to live in those moments."
— Miss Cowboy Club
What Essentials Made Produces for Miss Cowboy Club
The Miss Cowboy Club production program is built around two core styles — a garment-dyed hoodie and a 100% cotton rib tee. Both are produced entirely in Los Angeles, both are made to the same standard the brand's audience expects.
Silhouettes
Women's garment-dyed hoodies · 100% cotton rib tees
Fabric
100% cotton fleece and rib knit — PFD prepared for dyeing
Dye method
Reactive garment dye — deep, dimensional color with seam variation
Aesthetic
Western-inspired — navy, muted tones, lived-in depth
Branding
Miss Cowboy Club logo — chest placement, screen or embroidery
Production
Cut, sewn, garment-dyed in Los Angeles — SB62 compliant
The rib tee is a technically specific piece in the Miss Cowboy Club lineup. Rib knit fabric absorbs garment dye differently than standard jersey — the tighter knit structure and higher yarn tension produce a deeper, more saturated color with more pronounced tonal variation between the ribs and the flat areas. The result is a tee that feels more dimensional and considered than a flat jersey alternative. This is the kind of fabric-level detail that separates a brand's core essential from a generic product — and it requires the kind of dye house expertise and pattern engineering that we build into every garment from the development stage.
A Creator-Led Brand — How the Partnership Works
Miss Cowboy Club operates on a creator calendar, not a fashion calendar. That means production has to be flexible and responsive — ready to move quickly when an idea is right and patient when the timing is not. Our job is to stay ready and stay consistent so that when Ella and Lacey are ready to release, the production infrastructure is already in place.
Over a year of production together, the program has evolved — new styles have been developed and more are in progress as the brand grows. The core essentials stay consistent so Miss Cowboy Club's audience can reorder their favorite pieces and know they will match the ones they already own. The fabric programs are locked. The Pantone TCX targets are established. The patterns are refined. Every reorder runs on the same foundation as the first approved run.
What makes Miss Cowboy Club one of our most natural client relationships is that the brand's values and our production values are aligned. Made in California. Authentic materials. Nothing that oversells itself. The Miss Cowboy audience can feel when something is made with genuine care — and that is exactly the standard we hold ourselves to for every garment that carries their name.
FAQ — Creator-Led Brand Production in Los Angeles
Does Essentials Made work with creator-led brands that do not follow traditional fashion calendars?
Yes — and this is one of the client models we are most experienced with. Creator-led brands release on their own timeline — when the community is ready, when an idea feels right. Our production program is built for this. Once your fabric programs and patterns are locked, you can move into production quickly when you are ready without restarting the development process each time.
What makes garment-dyed rib tees different from standard jersey tees?
Rib knit fabric has a different structure than jersey — tighter knit, higher yarn tension, more dimensional surface. In garment dyeing, rib absorbs color more deeply and with more pronounced variation between the ribbed and flat areas than jersey. The result is a tee that feels more considered and premium — a garment-dyed rib tee looks and feels significantly more intentional than a dyed jersey blank. It also requires different pattern engineering and dye house calibration to achieve consistent results.
Can I produce a hoodie and rib tee together as a small batch drop?
Yes. A hoodie on a Capsule Run starts at 50 pieces from approximately $3,750. A rib tee Launch Run starts at 50 pieces from approximately $30 to $37 per piece depending on fabric weight. Both can be produced in coordinating colors targeting the same Pantone TCX family. Pattern development for a hoodie starts at $900 and for a tee at $600 — both paid separately before production begins.
How do you support brands with a podcast and multi-platform community presence?
We stay in the background and let the brand stay in the front. Our role is to deliver consistent, high-quality production on time so that Ella, Lacey, and teams like them can focus entirely on content, community, and creativity. We do not require minimum order frequency or seasonal commitments — we produce when you are ready and make sure every delivery reflects the standard your audience expects.
What is the minimum order to start a collection like Miss Cowboy Club?
Our Capsule Run starts at 50 pieces per style when two styles share the same fabric and dye lot — from approximately $3,500 per style. A hoodie Capsule Run with matching sweatpants starts at approximately $7,200 total. Tees start at 50 pieces from $1,500 to $1,850 depending on fabric weight. Pattern development is separate — starting from $600 for a tee and $900 for a hoodie. All production requires a 50% deposit to begin.
Building a Creator-Led Brand Like This?
Miss Cowboy Club is proof that the most loyal audiences are built around genuine community — not marketing budgets. If you have a real point of view, a community that trusts you, and garments you want to make right, we are the production partner for you.
Start Your Project in Los Angeles
Tell us about your brand, your community, and what you want to build. We will review everything and follow up with honest next steps.
Prefer email? hello@essentialsmade.com